SODA Story Formula

The stories you're telling aren't resonating?
You might not be telling stories at all.
 
The data is vital, but data alone is a disassembled machine. You can put all the parts on the table, and your audience still won’t know how to put it all together. Do you know how to turn your deep knowledge into a story people understand, remember, and act on?
 
The SODA framework gives you four steps to put the pieces together, so your audience understands what matters and cares about it.
 
The framework is designed to be quick and actionable–to get your imagination working and give you confidence in the knowledge that you have all the necessary pieces in the right order to create the impact you envision. So you can get started fast.
 
Each step is laid out in one page, with prompt questions to help you build a story from your own work.
 
I have edited books for university presses for 20 years, including books like Drug Dealer, MD by Anna Lembke, and The Political Determinants of Health by Daniel Dawes, and I teach writing to everyone from senior leaders to grad students and high schoolers. It's my mission to help mission-driven experts be more impactful through great writing.