Expert Stories
A 4-Week Storytelling Workshop

Over four weeks, you’ll learn the elements of effective storytelling and build and test one real story from your own work, with a small group of peers.

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This workshop is all about why stories work, who they’re for, and how to build them, so you can do it over and over again throughout your career.

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You know your field. The people who need your ideas may not speak its language. This workshop helps experts turn what they know into stories that travel beyond the journal.

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What we’ll cover

Week 1: Why stories work. What a story is, why it sticks, and the SODA framework, which gives you a working structure in minutes.
Week 2: Who you’re telling. How to think clearly about your audience, and why a story that works for one group falls flat with another.
Week 3: What to tell. How to find the right story in your own work and decide which one to lead with.
Week 4: How to tell it. Tested principles of effective storytelling, then a final round of practice and feedback.

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How it's structured

Each session combines short teaching, group discussion, hands-on practice, and peer + instructor feedback. You’ll leave with a story you’ve drafted, tested on real listeners, so you can use it right away.

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Details

Format: Live online, four weekly sessions
Choose your section: Two sections, Mondays at 6:00 pm ET, or Saturdays at noon ET -- PICK ONE
Group size: Limited to 8 per section

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Who this is for: This workshop is for people who want their work understood outside their field. It’s not a path to publication, and obviously nobody can guarantee a specific outcome from your stories. What I can do is show you what I've learned in more than 20 years of book publishing and what has worked for my authors and others. 

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Small group, limited seats. If your section fills, you’ll be offered a spot in the next one. Sessions will run if at least 4 participants register. If fewer than 4 seats are filled, you’ll be offered another section or a full refund.